Digital Marketing Course Details

1. SEO Topics

⇒ What is SEO

⇒ Need of SEO

⇒ Search Engines

⇒ How search engines work

⇒ Major functions of a search engine

⇒ Web Traffic

⇒ Different types of keywords

⇒ Google trends & insights

⇒ Steps in SEO

2. Search Engine Optimization Techniques

⇒ Black Hat SEO

⇒ White Hat SEO

3. On Page Optimization

⇒ Site Analysis

⇒ Analysis of Similar websites

⇒ Meta Tags

⇒ Creating Sitemaps

⇒ Creating Robots file

⇒ Optimize SEO Content

⇒ Canonical Implementation

⇒ Keyword Research

⇒ Keyword Density

⇒ Internal linking

⇒ Meta tags creation

⇒ Basic HTML knowledge

⇒ Hyperlink Optimization

⇒ In depth site Analysis

⇒ Link Validation

⇒ Meta Description Tags Optimization

⇒ Meta Keywords Tags Optimization

⇒ Navigation & Design Optimization

⇒ Text Modification Optimization

⇒ Title Tag Optimization

⇒ Broken Links Checking

⇒ Internal Link Structuring

⇒ Google webmasters too

⇒ Quick indexing techniques

⇒ Search Engine Submission

⇒ Online PR

⇒ Case Study of White Hat SEO

⇒ Case Study of Black Hat SEO

⇒ Case Study of Grey Hat SEO

⇒ Google Sandbox Effect

⇒ Image Optimization

⇒ Optimization of Keyword

⇒ Bold, Italic effect to main keywords

⇒ Canonicalization

⇒ Competition Analysis

⇒ CSS Validation

⇒ Html Validation

⇒ Google Base Feeds

⇒ H Tags Optimization (Eg: H1, H2, H3)

⇒ HTML Code Clean Up & Optimization

⇒ Image Optimization

⇒ URL Rewrite

⇒ W3C Validation

⇒ Local Search Engine Optimization

4. Site Back-links count

⇒ Optimization for Multiple Browsers

⇒ Google, Yahoo & Bing Site Map Creation

⇒ Google Webmaster Tools account setup & monitoring

⇒ Website Spell Check

⇒ Check Search Engine Road Blocks

5. Off Page Optimization

⇒ Page Rank

⇒ Page Rank Increment

⇒ Backlinks

⇒ Type of Backlinks

⇒ Link Building

⇒ Quality Link Building

⇒ Type of Link Building

⇒ Google Friendly Link Building

⇒ Articles Submission

⇒ Blog Marketing

⇒ Blog Commenting

⇒ Web 2.0 Submission

⇒ Yahoo Question Answer Participation

⇒ Directory Submission

⇒ Search engine submission

⇒ XML Site maps submission

⇒ Customer Review Submission

⇒ Press Release Submission

⇒ Document Submission

⇒ Regional Directories Submissions

⇒ CSS Gallery Submission

⇒ Press Release

⇒ Photo Sharing

⇒ Paid Submission

⇒ Face Book Twitter Marketing

⇒ HTML Sitemap for users

⇒ Press Releases

⇒ Forums Posting

⇒ Social Bookmarking

⇒ Classifieds Submission

⇒ Google Maps

⇒ Business Local Listing

⇒ XML Site Map Creation & Submission

⇒ Blog Writing

⇒ Article Writing

⇒ Video Submission

⇒ RSS Feeds Submission

⇒ Link Building

⇒ Knowledge of Freelancer,odesk,guru e.t.c

⇒ Deep Directory Submission

⇒ Blog Posting

⇒ Business Listing

6. SEO Tools

⇒ Keyword Density Analyzer Tool

⇒ Google tool

⇒ yahoo/Bing Tool

⇒ Rich Snippet Text Tool

⇒ Link Popularity Tools

⇒ search Engine Tools

⇒ Site Tools

⇒ Comparison Tool

7. Video Marketing

⇒ Introduction Youtube

⇒ How to Create and Managing an Account

⇒ How to Get audience

⇒ Social Sharing & Comments

⇒ How to Optimize Submissions

8. SOCIAL MEDIA MARKETING

⇒ Introduction to Social Media

⇒ Benefits of Social Media Marketing

⇒ Social Media Sites

⇒ Facebook Account Creation

⇒ Facebook Page Creation

⇒ Business Promotion with Linkedin

⇒ Google Plus

9. PPC(Pay Per Click)

⇒ What is PPC (Pay Per Click)

⇒ Understand benefits &scope of PPC

⇒ Direct campaigns v/s branding campaigns

⇒ Keyword planner and keyword research

⇒ Understanding broad, exact and phrase keyword

⇒ d group structure and budget setting

⇒ Bidding, language, and targeted location on settings

⇒ Ad delivery and Ad rotation

⇒ Types of targeting

⇒ Advertiment reporting and analysis

10. Micro Blogging

⇒ What is Blogging

⇒ Promotion of Blogs

⇒ Submission of Blogs

⇒ Creation of Blogs (blogspot, wordpress, TypePad)

⇒ Weekly Postings on Blogs

⇒ Commenting on Blogs 3

11. Online Advertisements

⇒ Introduction Online Advertisements

⇒ Online Advertisements Types

⇒ Banner Advertisements

⇒ Rich Media Advertisements

⇒ Textual Advertisements

⇒ Video Advertisements

⇒ Image Advertisements

12. Google Analytics

⇒ Google Analytics

⇒ Importance of Google Analytics

⇒ Fundamentals of Google Analytics

⇒ How to Track Landing Pages

⇒ How to Track Location

⇒ User Tracking

⇒ Tracking Conversions

⇒ Monitoring Website Performance

⇒ Monitoring Visitors Behavior

⇒ Setting up Goals and Funnels

⇒ Other Analytics Platforms

13. SEO

⇒ Introduction to SEO

⇒ Keyword Research

⇒ Schema Markups

⇒ Off page SEO

⇒ Link building

⇒ Social Seo

⇒ Quora

⇒ YouTube

⇒ slideshare etc

⇒ Local Seo

⇒ Updates

⇒ google my business

⇒ bing local pages

⇒ local listings

14. SMM

⇒ Introduction

⇒ Importance

⇒ Types of accounts

⇒ Social platforms intro

⇒ Type of social platforms and their uniqueness

15. Email Marketing

⇒ Introduction

⇒ Tips to maximize email marketing

⇒ Know your audience

⇒ Craft your message

⇒ Choose the right format

⇒ HTML emails g. Email tracking

16. Mobile SEO

⇒ Latest Mobile devices

⇒ Latest Operating version systems

⇒ Responsive Design

⇒ User Friendly

⇒ Mobile Friendly

⇒ Similar URLs as to your Desktops

⇒ Avoid common mistakes

⇒ Configure for other devices

17. SEM

⇒ Google Adwords/Pay par click

⇒ Create campaign

⇒ Bidding strategies

⇒ Types of adds

⇒ Settings

⇒ Add groups

⇒ Manage multiple account

⇒ Remarketing

⇒ Conversion tracking

⇒ Conversion optimize

⇒ Link Google analytics and Adwords

⇒ Payment method and settings

⇒ Google Adwords certification

⇒ Facebook Advertising

⇒ LinkedIn Advertising

⇒ You Tube Advertising

15. Email Marketing

⇒ Google Analytics

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

15. Email Marketing

⇒ Google Analytics

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

15. Email Marketing

⇒ Google Analytics

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

15. Email Marketing

⇒ Google Analytics

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒

⇒